Ariel serves nonprofits and the people who power them - designing systematic, intentional, and equitable donor engagement practices that galvanize real relationships with supporters and get real results. In her 22+ years on the front lines of fundraising, she has helped hundreds of nonprofits on 4 continents raise over $75 million. As our Founder & CEO, she leads the Common Great charge – refining our methodology, calibrating our projects to meet your goals, and testing innovative ideas to generate new possibilities.

Ariel’s razor-sharp view of the big picture helps her see around corners, find upstream solutions to entrenched challenges, and create the readiness and conditions for fundraising success organization-wide. But she still loves to dig into the weeds (and the data!) to connect the dots between strategy, tactics, and operations. Ariel excels at turning confusion into clarity, converting chaos into systems, and transforming reactivity into proactivity. If the inertia of “we’ve never tried that” or “that’s the way we’ve always done it” is holding you back, slide into her inbox (or LinkedIn DMs) ASAP.

Ariel synthesizes solutions for client challenges from her experience advising and supporting hundreds of nonprofits of all sizes, models, and mission spaces. Her recent clients include Concussion Alliance, The Center for Energy Workforce Development, HistoryLink, The Holocaust Center for Humanity, King County Sexual Assault Resource Center, Legal Foundation of Washington, Mary’s Place, Northwest Immigrant Rights Project, Rainier Scholars, Seattle Rep, The Who We Are Project, Woolly Mammoth Theatre Company, and more.

Ariel never stops learning, and learns the most through teaching. She has taught workshops, lectures and presentations for field service organizations like AFP Advancement Northwest, 501 Commons, The Seattle Foundation, Philanthropy Massachusetts, Artist Trust, and Shunpike; nonprofit-focused higher education programs at University of Washington and Seattle University; funders like The Russell Family Foundation, ArtsFund, and Seattle’s Office of Arts & Culture; and nonprofit technology platforms like Givebutter and Civic Champs. Ariel attended Stanford University, where she was inducted into Phi Beta Kappa and got a head start on her leadership skills through collegiate a cappella. She one day hopes to write and star in Nonprofits: The Musical!

Book an on-demand session with Ariel here.